Joelle Joanie Siwa (born May 19, 2003) is an American Dancer, Singer, Actor, and YouTube Star from Omaha, Nebraska. She is well-known for appearing in both seasons of the American dancing competition show Dance Moms with her mother.
The 15-year-old singer also has a popular YouTube channel called Its Jojo Siwa. Her channel currently has over 7.2 million subscribers and is steadily expanding.
Jojo’s 2016 single track “BOOMERANG” also helped her get a large following. So far, this video has had over 568 million views.
She even made her cinematic debut in 2018 with the film “Blurt.” In the film, the 15-year-old actress had a repeating role as Victoria. Joelle has been nominated for and won awards on a number of occasions. Her latest song “Boomerang” received the RIAA: Platinum Certifications. At the Nickelodeon Kids’ Choice Awards, she won Favorite Viral Music Artist (2017) and Favorite Musical YouTube Creator (2018).
Siwa, who now drives a custom BMW, has a net worth of roughly $12 million. ‘If JoJo maintains her present popularity, we anticipate a day when she will be worth between $50 million and $100 million,’ according to the website. Siwa’s current fortune results from a number of sources, including television work, YouTube views (via her 10.5 million subscribers), book sales through a Payless Shoes partnership, her JoJo’s Closet clothing line at Target (which also includes JoJo Leaves, pillow, Storage Bins, and a Slime Kit), her JoJo Dolls at Walmart, and the JoJo Dream Tour — but she also makes a significant (and somewhat surprising) amount of money from one aspect of her signature style. Yes, that’s right, Siwa is doing some serious banking thanks to her bows.
Jojo Siwa Career
She began her career in the dance world by competing in Abby’s Ultimate Dance Competition. She was one of the show’s five finalists. Jojo, however, did not win the competition. Later in the series, she showed up in the second season. The 15-year-old dancer, however, dropped out after week nine. In 2014, she began auditioning for Abby Lee Miller’s ALDC, a dance competition. That’s why Joelle decided to apply for Dancing Moms, a popular dance reality program. With that, she launched the Its Jojo Siwa YouTube channel.
In addition, her song Boomerang, which has received a lot of attention, is about internet bullying. In fact, her other song, “Kid In A Candy Store,” is also a great hit, with over 107 million views. Furthermore, as of 2018, Jojo Siwa net worth was $ 8 million.
The following are her previous appearances, in no particular order:
- School of Rock (TV Series) as Aubrey in 2017.
- Lip Sync Battle Shorties performed as themselves in 2017.
- In 2018 in the film “Blurt” Victoria.
- The Thundermans appeared in Thundermans: Banished! As Nora’s fan.
- Make it pop in 2016 as the show’s guest.
- Dance Mom season 5 and 6.
- The view performed in the “Together We Stand”
She is also a well-known figure on social media. Her Instagram account is followed by over 7.2 million people. Sponsored mail, endorsements, brand collaborations, and appearances at events all contribute to her income.
JoJo Siwa Net Worth
Because she is said to have sold 40 million bow ribbons, many of JoJo’s followers believe Jojo Siwa net worth is far more than our current estimate. Despite the fact that this number has not been independently confirmed or published in a business magazine, she is clearly making a lot of money from product sales. However, even if the 40 million number is right, it does not necessarily mean that JoJo is generating “hundreds of millions” from the sales.
In the case of a celebrity product line, the celeb often only gets paid after a certain sales milestone is reached after production and marketing costs are recouped. If JoJo has truly sold 40 million ribbons, it’s easy to assume that this type of milestone has already been reached. This indicates that she is receiving a part of the revenues.
Each sale earns $2.5 in net profit based on the industry average cost per product sold on a $9 bow. Based on similar celebrity endorsement deals that we’ve seen, JoJo would be lucky to get 20% of profits after costs are recouped. That works out to $0.54 per sale before taxes. If JoJo sold 40 million bow ribbons, she’d have to sell another 10 million to cover her costs. This would leave her with $16 million in pre-tax earnings. Let’s say it’s $8 million after taxes.
Based on these estimates, it’s clear that Jojo is making a significant amount of money only from product sales. Also, remember that whatever net worth figure you see on our site is after taxes. To have a net worth of $14 million, someone would need to make $25-30 million before taxes and other expenses. If JoJo maintains her present level of fame, she will undoubtedly be worth $50-100 million one day.
JoJo Siwa Real Estate
In February 2020, JoJo paid $3.5 million for a house in Tarzana, California, a Los Angeles suburb. She was 16 at the time, yet she had more money than most people make in their lifetime. Siwa’s new property was quickly publicized on her YouTube channel, and her faithful followers were given a tour.
The Mediterranean-style home has 6,000 square feet of living area, which is plenty of room for JoJo’s entire family. This young YouTuber will be living comfortably for years to come, thanks to marble flooring, fireplaces, a gourmet kitchen, French doors, and many other indoor features. A swimming pool and a sports court are located outside.
JoJo Siwa Awards
Between 2015 and 2017, the young star received three nominations, two of which she won, for her hard work. Dancers Choice Awards, Favorite Dancer 17 & Under at the 2015 Industry Dance Awards, Most Heartfelt Moment at the Reality Television Awards for the 2016 sitcom Dance Moms (which she won), and the 2017 Kids’ Choice Awards for the Favorite category Viral Music Artist were among the nominations which she won.